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Pitaj.io

WhatsApp & Instagram Integration

Your prospects and buyers spend hours communicating on WhatsApp and Instagram. Pitaj.io allows you to hook the exact same trained agent directly into your official Meta business messaging channels.

1. WhatsApp Business Cloud API

We interface natively with Meta’s official Cloud API, providing enterprise throughput and ban protection:

  1. Access Meta for Developers
    Log in to Meta for Developers and create an application under the Business category.

  2. Provision WhatsApp Product
    From the App Dashboard, add the WhatsApp product. Claim a sandbox number or onboard your production business line.

  3. Paste Meta Identifiers into Pitaj.io
    Navigate to Channels → WhatsApp in your Pitaj.io dashboard:

    • Phone Number ID: Your provisioned phone number identifier.
    • WhatsApp Business Account ID: Your WABA identifier.
    • System User Permanent Token: Graph API access token with whatsapp_business_messaging scope.

  4. Subscribe to Webhook Events
    In Meta WhatsApp Configuration under Webhooks:

    • Callback URL: https://api.pitaj.io/v1/webhooks/whatsapp
    • Verify Token: Secret token provided in your Pitaj dashboard.
    • Subscribe to the messages event trigger.

2. Instagram Direct Messages (DM)

Automate customer inquiry handling from your Instagram profile:

  1. Account Prerequisites
    Ensure your Instagram profile is registered as an Instagram Professional Account (Business or Creator) and linked to an authorized Facebook Page.

  2. Permit Third-Party Messaging
    Inside the Instagram mobile app:
    Settings and privacy → Messages and story replies → Message controls → Allow access to messages (toggle ON).

  3. One-Click Authorization
    In the Pitaj.io dashboard under Channels → Instagram, click Connect with Facebook. Select your managed page and grant messaging permissions.

Omnichannel Benefits

Unified Multi-Channel Inbox

Interactions across Web Chat, WhatsApp, and Instagram feed seamlessly into your single Helpdesk Inbox.

Shared Knowledge & Rules

Zero duplicate data entry. Your agent on WhatsApp possesses identical catalog knowledge, policies, and procedural flows as your website assistant.